Case studies / Single-product e-commerce
The Old Alaska
One steel console for Troopcarriers. One page that sells it.
The problem
The Old Alaska makes a steel roof console for Landcruiser Troopcarriers. One product, made to order, sold to 4WD owners who can smell marketing a kilometre away.
A Shopify store was overkill and marketplace listings buried the product under ads. They needed one page that explains the console, answers the obvious questions and takes the money.
What we built
The page covers one buying decision: what the console is, how it mounts, what shipping costs to your postcode, and what other Troopy owners say.
Checkout runs on Stripe with a freight calculator, so buyers see the landed price before they pay. Reviews are verified against real orders. Colour variants and the made-to-order queue run through the same flow.
The copy was written for Troopy owners. Specs, photos, price.
The honest bit
Freight was the hard part. Shipping a long steel box around Australia is awkward, and we went through three carrier APIs before the quotes were reliable enough to show at checkout. The first version sometimes quoted Perth prices for Geelong. It took longer than we said it would, and we told the client so.
Where it landed
The owner runs the site without us. It outranks the marketplace listings it replaced.