Case studies / Single-product e-commerce
Mukluk Wood Stoves
A hand-built wood stove, sold from the workshop with freight in the price.
The problem
Mukluk makes the Mukluk Small, a compact double-combustion stove welded near Ballarat from Australian steel. Buyers are mostly tiny home and cabin owners.
They were selling through messages and word of mouth, and the same questions kept coming back: what's in the price, how long is the wait, can I collect, will it pass a permit inspection. Shipping confusion was costing sales.
What we built
The page follows how people buy a stove: see it burning, read the specs, understand the permit caveat, pay and join the queue.
$1,799 incl. GST with freight included Australia-wide. Buyers near Ballarat can tick a box to collect and drop the freight. Stripe takes card, Afterpay or bank transfer.
Owner reviews, install notes, warranty terms and the emissions disclaimer sit on the page in plain English.
The honest bit
"Freight included" sounds simple until someone is on an island or behind a locked gate. The shipping policy matches reality: mainland and Tasmania in the price, unusual locations get a phone call first. The stove isn't emissions-tested yet, which can matter for permits, so that sits in the hero rather than the fine print.
Where it landed
Orders and payments run through one page the owner manages. Buyers see the full price before they commit.