Case studies / Single product store
Mukluk Wood Stoves
A hand built wood stove, sold from the workshop with freight in the price.
My write up of the build. Mukluk Wood Stoves lives at muklukwoodstoves.com.au.
Visit muklukwoodstoves.com.au
The problem
Mukluk makes the Mukluk Small, a compact double combustion stove welded near Ballarat from Australian steel. Buyers are mostly tiny home and cabin owners.
They were selling through messages and word of mouth, and the same four questions kept coming back. What is in the price, how long is the wait, can I collect, and will it pass a permit inspection. Confusion about shipping was costing them sales.
What I built
The page follows the way people actually buy a stove, so you see it burning, read the specs, understand the permit caveat, then pay and join the queue.
It sells for $1,799 including GST with freight covered Australia wide. Buyers near Ballarat tick a box to collect and drop the freight, and Stripe handles card, Afterpay or bank transfer.
Owner reviews, install notes, warranty terms and the emissions disclaimer all sit on the page in plain English.
Where it landed
Orders and payments run through one page the owner manages, and buyers see the full price before they commit.